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Archive for December, 2009

Brand Minimum

Tuesday, December 15th, 2009

People often ask me, “what does it take to create a positive personal brand?” While it is difficult to give a thorough answer without more information on the person; there are a few basic things you can do. I call these “brand minimums”. They are:

- Be aware of your resting face: this is the look on your face when you are walking down the street, entering a room or simply listening to someone speak. You know you have an unapproachable resting face if you get continual feedback that goes something like, “what’s wrong?”, “you look so mean”, “are you okay?”

- Be nice. I know, it sounds so simplistic. Unfortunately we’re becoming a more rude society every day. Being nice is now a coveted quality. Use it, and often. Think of how many referrals you have made for people who were simply “nice”.

- Don’t take yourself too seriously. I mentioned this in this month’s newsletter and I’m saying it again. We’re all a little humorous sometimes; even when we don’t mean to be. We get too uptight, yell for nothing, get angry when we’re misunderstood and simply lose our cool. Every once in a while take a step back and realize that it’s just not that serious and neither are we.

- Treat people well. This includes the bus driver, restaraunt server, the guard, the receptionist, the cashier and the admin; in addition to the CEO, the executive director, vice president, senator, etc. It’s been said a thousand times and still holds true that you never know who you’re talking to.

- Dress appropriately. Too much to say on that to begin. Check with your mentors, friends, etc. or email us with questions.

These few brand minimums should hold you over while you assess and enhance your personal brand.