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Archive for November, 2010

The Brand Barometer

Sunday, November 14th, 2010

How do you know when your brand is working for you and not against you? After all, don’t most of us have a positive image of ourselves, our appearance, the way we communicate, our behavior, etc. Even if we’ve had to be mean or short with someone, we can usually justify why it “had” to happen. They made us do it because of the way they were behavingĀ or that’s what was done to us, etc.

Unfortunately people don’t come and say “hey, I was going to offer you this opportunity, but . . .” They just don’t say anything and offer it to someone else. In many cases, it has nothing to do with whether or not they like you. If you someone asked a particular person to describe you, they may just say “oh, he or she is so nice. . .” The person may have even told you about a conversation they had about you where they described you as “nice”; which can be a catch all and avoidance of a more in depth description.

Now, if someone asks if you are dependable or knowledgeable or confident or committed, then the answer may be completely different. We hope not, but how will you gage your brand? The answer is feedback. Take a moment to find out how you’re doing around the various areas of your brand. Are you appropriately dressed? How is your communication style, diction, word choice, articulation, etc.? What are you known for? Is it the things you want to be known for? What would people change about you if they could?

Gird your loins, put your “big girl or boy pants” on and listen. Don’t listen to defend, but to understand. You want to understand how you are being perceived in the world. Get the feedback from several different people. Give yourself a pat on the back for what you are doing well and commit to improving upon the areas that you feel you need improving upon.