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Archive for September, 2011

You are a Chief Executive Officer. How’s Your Company’s Brand Doing?

Monday, September 12th, 2011

No matter what other title or position you may hold, you are still the Chief Executive Officer of brand YOU.

Typically, the CEO has responsibilities as a communicator, decision maker, leader, and manager. The communicator role can involve the press and the rest of the outside world, as well as the organization’s management and employees; the decision making role involves high-level decisions about policy and strategy. As a leader, the CEO advises the board of directors, motivates employees, and drives change within the organization. As a manager, the CEO presides over the organization’s day-to-day, month-to-month, and year-to year operations. (Wikipedia)

Let’s take a closer look. Your responsibility as communicator of company YOU, you must be clear about your message. Without understanding the values, messaging and value proposition, it is impossible to spread the word about your brand. In addition, you must be able to articulate the value proposition and overarching message in a way where people can relate understand the intended.

As the decision maker for company YOU, you (again) want to have a clear understanding of your values and your objectives. You will continuously use this as the basis for how and why you make decisions. For instance, you are asked by a co-worker to engage in a conversation with your manager to find out information that would help them make a better career decision. Seems harmless to some, but if one of your foundational values is transparency, then your decision would simply be “no”.

You are the commander-in-chief, head honcho, the leader. As the leader of company YOU, it is your job to set the direction of your life, personally and professionally. You are responsible for setting the vision. How else would you know which path to take or if you’re headed in the wrong direction, if you don’t establish the destination?

Acting as the manager of company You, is one of the most important roles. This is the role that keeps all of the other roles in line. As the manager, you will ensure that “the leader” has set the vision, “the decision maker” is making sound decisions to achieve the vision, “the communicator” is to disseminate the vision.

The message here is that, no matter what your title, you are the acting Commander in Chief of you. You’re building your own brand and get to decide how to articulate the authentic message. Take each role seriously, build a brand that is in line with your authentic brand.

Here’s to the growth and prosperity of your brand.